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Prevention objects / CRIPS

Raising awareness about the fight against AIDS

Paris 2007

To participate in the revitalization of the fight against AIDS, the CRIPS (Regional Center for AIDS Prevention and Information) is proposing that we rethink its educational tools, in particular those that allow us to experiment with the use of a female or male condom (even without seeing our hands).

These objects aim to raise awareness among adolescents about preventive measures clearly and without taboos.

An initial effort on codes and signs allowed us to avoid any reference to pornography or an overly crude anatomical vision, resulting in a playful and jovial vocabulary. A second effort to optimize manufacturing processes allowed us to develop a lower-cost production, these objects being intended for distribution throughout the world to less fortunate associations.

Client: CRIPS Ile-de-France

Design: Johan Brunel, Samuel Misslen and Morgan Segui

Service: Design concept, economic development of the manufacturing chain of objects, production monitoring.

Conception design, economic finalizing of the objects' manufacturing chain, realization follow-up.

In order to partake in the new dynamic of the fight against AIDS, the CRIPS (Regional Center for AIDS Prevention and Information) asked us to rethink its pedagogical tools, particularly those that help experiment how to fit a male or female condom (event if one can't see his/her hands).

These objects are meant to make teenagers aware of preventive actions, clearly and without taboos.

We first worked on codes and signs which made us avoid any reference to pornography or to any crude anatomic vision, and led us to a more playful and jovial vocabulary. In a second phase of work, we optimized the manufacturing process and made the production cheaper, for these objects meant to be distributed throughout the world to associations with little money.

Client: CRIPS Ile-de-France

Design: Johan Brunel, Samuel Misslen and Morgan Segui

Delivery: Design concept, economic development of the manufacturing chain of objects, monitoring of production.

Meet us ​

Johan Brunel

mail : johanbrunel@loma.paris

phone : +33 6 63 44 38 56

Nicolas Omet

mail: nicolasomet@loma.paris 

phone : +33 6 87 75 21 43

Address :

11, rue Taylor

75010 Paris France

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